She’s lived the full stretch of it, not just the highlights, but the messy middle too.

From being a single parent quietly worrying about how to make ends meet, to building and selling businesses and creating a property portfolio, the path was never straightforward.

Along the way, there were wrong turns, misjudgements and periods of carrying far more than was sustainable.

Progress didn’t come from belief alone, but from learning — often the hard way — when to act, when to pause, and when to let go. Building the right structures, making better decisions, and trusting her instincts changed everything.

That lived experience underpins the work here. The courses bring those lessons to life in practical, relatable ways, supporting women who feel flat, stretched or quietly stuck to regain clarity, confidence and direction — in work, life and leadership. Every course and resource is shaped by lived experience and approaches proven to work.

This is not opinion or borrowed wisdom, it’s insight earned through building, deciding, failing, adjusting and succeeding. Alex has done it, and this is her way of showing others how.